LINDSAY BAKER

Selected Work
CENTER CITY
 campaign
COPILOT
 brand identity
AmperSPAM
 typography
ZILDJIAN
 etc.
CJP
 campaign
SOFAR SOUNDS
 posters
SAFETY 1ST
 campaign
TEEN SPIRIT
 campaign
MULLEN 50
 design
BANANA BOAT
 illustration
McDONALDS
 digital
PLAYGROUND
 misc.
FILM
 just for fun


ONE MEDICAL SENIORS

Art Direction
Brand Identity

Team: Lindsay Baker, Deb McDermott, Marie Rockett
Iora Health, a company that focuses on the benefits older adults on Medicare, is now owned by One Medical. A&G previously worked on the branding and campaign work for Iora Health, so, due to our relationship, they presented us with a new problem to solve. 

“What do you recommend we put in market that will resonate with both our legacy Iora patients and our new One Medical prospects?”

In partnership with the animation studio Hornet, we launched a new campaign that bridged the connection between Iora Health and One Medical. But more importantly, we showed how one sphere can have so much personality and reprsent each individual at One Medical. 
^Proof of concept
 

© 2026 LB