LINDSAY BAKER

Selected Work
CENTER CITY
 campaign
COPILOT
 brand identity
AmperSPAM
 typography
ZILDJIAN
 etc.
CJP
 campaign
SOFAR SOUNDS
 posters
SAFETY 1ST
 campaign
TEEN SPIRIT
 campaign
MULLEN 50
 design
BANANA BOAT
 illustration
McDONALDS
 digital
PLAYGROUND
 misc.
FILM
 just for fun


FLASH FITNESS

Art Direction
Graphic Design
Brand Identity

Team: Jess Tran, Celso Spina, Abby Fessler, Lindsay Baker, Jeff Marois
Flash Fitness isn’t just another gym — it’s a community built for ambition. Our team was tasked with creating a bold, energetic brand identity that captures Flash’s mission: to support everyone from first-time gym-goers to seasoned powerlifters in achieving their goals.

Leading a team of youths (my lovely designers) we focused on building a visual execution that feels clean, confident, and energetic — just like the Flash Fitness experience itself.

The final identity is flexible, dynamic, and scalable — perfect for a brand that’s all about growth and momentum. Whether it’s signage, apparel, or digital presence, every element reinforces the core message:

Flash is for the goal getters.

Now, to get on track with my fitness goals...

R1 Moodboard that didn’t quite make the cut...
R1 Moodboard that didn’t quite make the cut...
 

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